New Chelsea home kit launch date hinted as shirt sponsor Three tease announcement


Chelsea are expected to unveil their 2020/21 kit on Wednesday after new shirt sponsor Three hinted at a major announcement. The telecommunications company have taken over from Yokohama Tyres as the main shirt sponsor of the Blues and have been generating hype ahead of their debut effort.

Chelsea struck a deal with Three back in January, with the partnership currently set to run until the end of the 2022/23 campaign.

And fans could potentially get their first look at the fruits of that collaboration this week, based on Three’s social media post over the weekend.

The company hinted that they have plans in place for an announcement at the start of next month but remained coy on the details.

“On July 1, we have something huge planned with the Blues,” Three tweeted.

“We don’t want to give the game away just yet, so make sure you pop back.”

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The message was accompanied by a picture of Chelsea players celebrating as well as a wink emoji and another emoji of a face with a hand over the mouth.

The teaser follows the removal of pictures of players in Chelsea kit from the outside of Stamford Bridge, according to Football.London.

This is supposedly in preparation for images of the squad in the new strip to be displayed.

Images of the proposed new home kit have already been leaked online, although it remains to be seen whether these are proved accurate.

The strip is predominantly Chelsea Blue and boasts a black ‘Pride of London’ trim which also features on the shorts.

The front of the kit has a chevron design while Three are represented by their large white logo in the centre of the shirt.

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A ‘CFC’ emblem is present on the sleeve cuffs while Chelsea look set to play in white socks sporting the club crest.

Supporters have been divided over the design, with many suggesting the sponsor logo is an ‘eyesore’ and should be written out in full.

“Chelsea FC is a great match for Three – we share the same values and are both playing to win,” Dave Dyson, CEO of Three UK, said in a statement.

“This partnership is a great way to kick off 2020, when we are building the UK’s fastest 5G network and Chelsea are building the best team.

“Chelsea FC is many teams in one club – and it is important to us that this sponsorship covers not only the men’s team, but also the women’s and the Academy as well.”

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